Five common questions about trademark protection

Intellectual Property

However, many inaccuracies and incorrect assumptions have been thrown aboutWith the recent news about King’s Candy Crush trademarks, game developers and fans have been talking trademark a lot lately. However, many inaccuracies and incorrect assumptions have been thrown about in the ensuing flurry. I’ve gathered here five questions about trademark that seem to come up …

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Roundup – King’s “Candy Saga” trademark rampage

The gaming news sites were abuzz last week about the legal maneuverings of Candy Crush Saga creator King, both in protecting their own trademarks and opposing others. For the uninitiated, I’ve collected here some info to help sort through some of the issues. Some background info: First, King’s trademark registration, first applied for in 2013, …

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How strong is your brand? The five levels of trademark name protection

Distinctiveness is the key in choosing a registrable mark.When choosing a brand for your company, product or service, it is wise to think about the trademark implications of the name should you ever want to register it in the future. Distinctiveness is the key in choosing a registrable mark. Trademark law gives five categories of …

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