Game lawyer Zachary Strebeck examines some of the ways that a trademark holder can lose their rights. These issues range from non-use to becoming generic, and are all dangerous if a mark is to maintain its distinctiveness.
Game attorney Zachary Strebeck examines some of the case law surrounding the use of third-party trademarks in video games. While trademark protection is generally very strong, in these cases the First Amendment often reigns supreme.
California game lawyer Zachary Strebeck looks at how someone might be liable for trademark infringement if they use another company’s mark when advertising their game project, as well as an affirmative defense to this infringement.