Essential Clauses in Game EULAs: A Comprehensive Guide for Developers

A well-crafted End User License Agreement (often called a “EULA”) is essential for protecting your game studio’s intellectual property, setting clear expectations for players, and limiting potential liability.

EULAs are legal contracts between the game developer or publisher and the end user, outlining the terms and conditions of use for a video game.

In this blog post, we’ll discuss some essential clauses that should be included in your game’s EULA to help ensure your studio’s interests are protected.

License Grant and Restrictions

The license grant is a crucial component of any EULA, as it outlines the specific rights granted to the end user regarding their use of your game.

In the EULA, you need to clearly define the scope of the license, including any restrictions, to prevent unauthorized use or distribution. Consider addressing the following points in your license grant clause:

  • Grant of License: Specify that the user is being granted a limited, non-exclusive, non-transferable, and revocable license to use the game for personal, non-commercial purposes.
  • Restrictions: Clearly outline any prohibited actions, such as reverse engineering, modifying, distributing, or selling the game. Other common restrictions include using the game for commercial purposes or in violation of applicable laws.

Ownership and Intellectual Property Rights

Your EULA should clearly state that your game studio retains all ownership and intellectual property rights in the game, including copyrights, trademarks, and trade secrets. This clause is essential for asserting your ownership and protecting your game from unauthorized copying, distribution, or modification.

For example, one of the clauses you need to include here is that your studio owns all rights, title, and interest in the game, including all associated intellectual property rights.

You should also clarify that the EULA does not transfer any intellectual property rights to the end user. The user only receives a limited license to use the game under the terms of the EULA.

User-Generated Content

Many modern video games allow players to create and share their own content, such as custom levels, characters, or items.

Including a user-generated content (UGC) clause in your EULA can help protect your game studio’s interests and establish clear guidelines for player-created content.

Some of the points in your UGC clause should be:

  • Rights to UGC: Specify the rights and licenses granted to your game studio regarding the use, distribution, and modification of UGC.
  • Content Restrictions: Set clear guidelines for acceptable UGC, prohibiting content that is illegal, offensive, infringing on intellectual property rights, or otherwise violating the EULA or applicable laws.
  • Removal of UGC: Reserve the right to remove or modify any UCG at your discretion, particularly if it violates the EULA or applicable laws.

Having a clear policy with regard to UGC in your EULA (and elsewhere, like on your website and in-game documentation) signals to your users what they can and can’t do, to set expectations about their UGC uploads.

Privacy and Data Collection

Video games often collect various types of data from players, such as gameplay statistics, personal information, or device data.

Addressing privacy and data collection practices in your EULA helps ensure compliance with applicable privacy laws and build trust with your players.

One way to address this is to clearly state that your game studio’s privacy policy governs the collection, use, and disclosure of any personal information gathered through the game. Provide a link to the privacy policy within the EULA.

Termination of License

Including a termination clause in your EULA allows your game studio to revoke the user’s license if they breach the EULA or otherwise engage in prohibited activities.

A well-drafted termination clause can help protect your game and its community from disruptive or malicious users.

One important thing to state is that your game studio reserves the right to terminate the user’s license if they breach the EULA, violate applicable laws, or engage in unauthorized activities.

You should also make it clear that upon termination of the license, the user must immediately cease using the game, uninstall it from their device, and destroy any copies in their possession.

You’ve terminated the agreement – that means they don’t have any license to use the software anymore!

Disclaimers and Limitation of Liability

Disclaimers and limitations of liability are essential components of a well-crafted EULA, as they can help protect your game studio from potential legal liability. Consider incorporating the following elements in your disclaimers and limitation of liability clauses:

  • Warranty Disclaimer: Include a disclaimer that your game is provided “as is,” without warranties of any kind, either express or implied. This can help protect your studio from claims related to the performance, quality, or functionality of the game.
  • Limitation of Liability: Limit your game studio’s liability for any damages arising from the use of the game, such as direct, indirect, incidental, or consequential damages.

These can go a long way toward legally protecting you from any kinds of lawsuits and damage claims based on your game.

Governing Law and Dispute Resolution

A governing law and dispute resolution clause establishes the legal jurisdiction and method for resolving disputes between your game studio and the end user.

Including this clause in your EULA helps ensure that disputes are resolved predictably and efficiently.

One basic point is to specify the jurisdiction whose laws will govern the EULA and any disputes that may arise between your game studio and the end user.

Even more important, however, is to outline the preferred method for resolving disputes, such as mediation, arbitration, or litigation. Including a mandatory arbitration clause can help avoid costly court battles and keep disputes confidential.

You also want it to state that they can’t join their disputes together in a class action against you – only one-on-one arbitration claims can be brought under the EULA. Anything more could be a huge problem for your game studio!


A well-drafted EULA is a crucial component of protecting your studio’s intellectual property and limiting potential liability.

By including the above essential clauses, you can help ensure that your EULA effectively addresses the unique needs and risks associated with the video game industry.

Picture of Zachary Strebeck

Zachary Strebeck

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