Kickstarter funding of games is heating up!
A recent article on the FiveThirtyEight blog points out the huge uptake in board game crowdfunding – there’s more projects than ever getting funded with more money than ever.
Unfortunately, the “more projects than ever” part is what should be worrying to game developers.
The problem is simple – Kickstarter (and most other crowdfunding platforms) won’t do your marketing for you. Without marketing, you have no crowd. Without a crowd, you have no funding. Without funding, you probably have no game.
So what’s an indie dev to do?
First, I would say to stop everything and read this book – “A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community” by Jamey Stegmaier.
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Jamey has been blogging about his successes and failures in crowdfunding on his Stonemaier Games Kickstarter Lessons blog. I recommend this blog to pretty much everyone, but the amount of info there is kind of daunting.
Now Jamey has written a book and condensed much of the important info about building a crowd from a “backer-first” mentality into one volume. I just finished the book, and it is excellent. I highly recommend it as a first step for anyone who is looking to fund their game through crowdfunding.
Here’s my current list of must-see resources to get up to speed on what it takes to run a successful crowdfunding campaign:
- As previously mentioned, Jamey Stegmaier’s “A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community”
- Supplement the book with more detailed info on the Kickstarter Lessons blog
- Check out James Mathe’s blog, as well
- Listen to as many episodes of Richard Bliss’s Funding the Dream on Kickstarter podcast
- Listen to my Legal Moves podcast episode where I discuss Kickstarter marketing with Jeff King from All Us Geeks
- Read this excellent post on indie games marketing from Soomla
There’s a ton of info out there about indie game marketing, community building and running a Kickstarter. While the above are my essentials, you shouldn’t ever stop learning and experimenting with building that crowd. This process should start long before you think of hitting the “launch” button on your Kickstarter.
Have some resources that will help an aspiring crowdfunder? Share them in the comments!